Neon art, as a phenomenon of modern visual culture, occupies a unique place in the urban landscape of megacities. Light installations and kinetic sculptures made using neon lamps create dynamic and interactive visual effects that integrate into the architectural fabric of the city.
Megacities, with their dense population and high concentration of economic and cultural facilities, are becoming ideal venues for the demonstration of neon art. Glowing lights, which serve not only utilitarian lighting purposes, but also act as aesthetic elements, form a unique visual appearance of the night city.
The movement of neon elements in space is becoming an important aspect of the perception of the urban landscape. Kinetic installations that react to environmental changes or perform pre-programmed actions create the effect of a living organism interacting with the environment. This movement not only attracts attention, but also stimulates the cognitive activity of viewers, encouraging them to comprehend and interpret visual images.
